LOGO DESIGN
A LOGO IS MANY THINGS...
It's the beginning of a story—hopefully a success story. It's your identity. Your imprint. Your first impression. Let's work together to make it a memorable one.
The client requested an upscale logo for an organic perfume line that would sell at a higher price point. Clean, sophisticated, one color.
Cowgirl chic with attitude. This t-shirt logo was designed to be worn at a private Country Western-themed Event.
This Australian plumbing group wanted a cartoon friendly logo featuring primary colors and typical Aussie elements.
The client, a party planner and event coordinator, wanted a mid-century modern logo in the SHAG style.
This children's foundation wanted a logo friendly in style, but not childish, with a hand and heart incorporated within.
A pet supply store in Jack London Square, Northern California, wanted a Jack London theme of pets howling at the moon.
The client wanted a clean, corporate logo with modern, sans serif font and a bold icon that can be used independently.
This concept was one of many submitted to a manufacturer of children's bath products. Although it wasn't chosen, it remains a personal favorite.
The only direction for this logo was 'Show me the glory of The Tow Guy'. Sometimes I get the fun ones!
Victorian charm for this wine tasting tour group based in Gold Country, Northern California. Vintage in look and feel.
MY LOGO DESIGN TENETS
Although designers are not often fully placed in the pilot's seat, these are the basics I tend to stick to when designing a logo:
• Keep it simple or make it iconic.
• Use vector (Illustrator) format for clean lines and optimal scalability.
• Limit drop shadows and other graphic effects that may not translate well to print or reduction.
• Make sure client stays true to their branding goals. Consistency is key.
• Use fonts that are easy to read when scaled down.
